In this year of the dragon, Wismilak Kretek celebrate by launching new ads in this early January. They asked SOLVER Advertising to visualize the ads.
This ad is presenting a Dragon Dance, a festival from China, that become a integrated culture in Indonesia.
A dragon dance in china usually has domination of red color. However, this year is a year of water dragon. Dragon with element of water.
So, instead of red, fiery dragon of China, we made a green bluish one to represent a dragon with water element. And also to match the product’s brand image.